One of the main benefits for a store to have shelter is appearance and branding. Since COVID, curb appeal has never been more influential. In fact, FSR Magazine reports that 70% of first-time sales are based on curb appeal alone. This means that 70% of the new customers that you serve, have chosen you based off the exterior of your premises. This is a staggering statistic to consider when investing in your outdoor area.
It’s also important to note that if you have an awning, parasols or even screening with your logo and brand colours printed on them, this reinforces your brand identity to every passer-by, whilst also instilling that your business is professional, legitimate and cares about its appearance. You may also wish to offer a space within which people can enjoy a food or drink, read a book, or offer office space. The opportunities are endless.